Sustainable Fashion

Sustainable fashion or eco-fashion does not have a single destination. It is a journey that a fashion brand or business needs to constantly learn and change to minimize its negative impact on the environment, the earth and all citizens.

Every brand, every fashion designer can choose their own sustainability formula that best suits their values, beliefs, people and financial resources. Every step, no matter how small, is important.

Here are a few suggestions:

Material / Fabric

- Natural fabrics: materials made from natural fibers and are biodegradable

- Organic fabrics: materials made from natural fibers that do not use pesticides, herbicides, artificial fertilizers or other harmful chemicals.

- Recycled fabrics: Fabrics made from fabric fibers are improved after being used, recycling excess or discarded products into new products.

- Ecological printing and dyeing: using natural, non-toxic dyes; staining with pigment dyes; use water-based ink colors for printing; laser fabric printing

- Handmade materials: materials and techniques made by hand such as knitting, knitting felt, embroidered, dyed or printed by hand.

- Vegan (completely plant-based): artificial materials instead of using animal skin or products using animal tissue

- Second-hand materials: used materials, fabrics

- Vintage materials: vintage materials, fabrics, or concepts from previous eras

Production process:

Ethical production: products and collections are produced with respect for people and the environment. This means that you are committed to the people involved in the production process being treated fairly with reasonable wages and working hours.

- Domestic production: the place of production is less than 400 km from the retail location, helping to create jobs and boost the region's economy; Minimize pollution caused by product transportation

- Domestic production: all finished products are manufactured in the same territory as the retail locations, creating jobs and contributing to the economy of that country.

- Minimizing waste: using minimal materials to minimize waste; for example, the least amount of samples possible, reuse or restriction of patterns, efficient inventory management and inventory, etc.

- Use low-impact technology: for example, using renewable energy, reducing electricity, dyeing or curing natural fabrics...

- Minimize water use: Do not use water or use minimal water, reuse water sources for cleaning; or use Ozone technology

- Production to order: only produce according to specific orders to ensure quality and avoid mass production, thus minimizing the total amount of finished products and consumers can use in time. long

- Manual products: Manufacturing processes by hand and minimizing automation; focus on a group of skilled craftsmen instead of using a large number of low-skilled workers. Craftsmen can be self-employed or employed for a small business, as opposed to industrial production

Distribution process

- How to pack when transporting: reuse cartons, minimize plastic bags, cartons and wrapping paper

- Transportation: Minimize the number of shipments per week, per month, per year to reduce environmental pollution from transportation

- Means of transport: delivery or transportation by electric, hybrid or diesel vehicles. If the product is locally produced near a retail location, it is possible to use public transit or a non-motorized vehicle to reduce pollution.

- Selling online and cutting middlemen: Direct contact with buyers or users to reduce energy used in transportation or materials. Cut out middlemen to ensure business transparency

- Reduce and replace greenhouse gas emissions from transportation

Marketing

- Environmentally friendly packaging: Using packaging methods, bags can be used many times, with materials that can be used for many purposes, recycled materials, biodegradable ...

- Advertising: Limit or completely use paper to print flyers or catalogs

- Brand labels: use recycled paper or fabric to print labels, price lists and limit the quantity as much as possible

- How to present and introduce the brand image: using recycled decorative items, recycled clothes hangers, etc.

- Apply clothing exchange or recycling program for items that customers no longer use

Finished product

- Sustainable products: products that can be used for as long as possible, do not need to be constantly replaced with high quality

- Use inter-season: products can be used in all seasons of the year, reducing consumption during the year, products that are considered "fashionable" regardless of the time of year

- The product can be used or worn in many different ways, with different features

- Recycled products

Conclude

The term "Sustainable Fashion" appears more and more demonstrating the increasingly clear social awareness of a green environment. Let's start with the smallest, simplest steps to support "green" fashion.

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Source: Internet